Privacy Policy

Your privacy matters. This page explains what we collect, how we use it, and the choices you have.

Last updated: January 20, 2026

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1. Scope

This Privacy Policy explains how Supreme Brand (“we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit supremebrand.net, make a purchase, create an account, contact customer support, engage with our marketing, or otherwise interact with us online.

By using our site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the site.

2. Data we collect

  • Account details: name, email, password (hashed), phone number.
  • Order details: items purchased, sizes, preferences, gift messages.
  • Billing and shipping information: addresses and contact info.
  • Payment information: processed via secure payment providers; we receive limited details (e.g., masked card digits, payment status).
  • Communications: messages to customer service, product reviews, survey responses.
  • Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, session duration, referring URLs.
  • Approximate location derived from IP to localize content and prevent fraud.
  • Cookies, pixels, and similar technologies (see “Cookies & tracking”).
  • Payment processors for payment confirmation and fraud checks.
  • Shipping carriers for tracking and delivery updates.
  • Analytics, advertising, and anti-fraud partners to improve site performance and security.
  • Social media platforms if you interact with our content or connect your account.

3. Cookies & tracking

We use cookies, pixels, and similar technologies to power essential site features, remember your preferences, measure performance, and deliver relevant ads. You can manage non-essential cookies through the “Cookie preferences” button or your browser settings.

  • Essential: Required for core functionality like shopping cart and checkout.
  • Performance: Helps us understand site usage and improve experience.
  • Analytics: Aggregated reporting on traffic and engagement.
  • Advertising: Delivers and measures personalized ads where allowed.

Do Not Track: At this time, we do not respond to browser “Do Not Track” signals.

4. How we use your information

  • Provide services: process orders, payments, shipping, returns, and account management.
  • Customer support: respond to requests and resolve issues.
  • Personalization: recommend products and tailor content.
  • Marketing: send promotional emails and messages with your consent where required; you can opt out at any time.
  • Analytics: analyze usage to improve our site, products, and operations.
  • Security and fraud prevention: protect our services and users.
  • Legal compliance: meet applicable legal, tax, and regulatory obligations.

5. How we share information

We may share information with:

  • Service providers: payment processors, shipping carriers, cloud hosting, customer support tools, analytics, and marketing platforms that process data on our behalf under contractual safeguards.
  • Advertising and analytics partners: to deliver, measure, and improve ads and to understand site performance. Depending on your location and choices, this may be considered “sharing” for targeted advertising purposes.
  • Fraud prevention and security partners: to detect and prevent abuse.
  • Business transfers: in connection with a merger, acquisition, or asset sale.
  • Legal: to comply with law, enforce our terms, or protect rights and safety.

We do not sell your personal information for money. Where the term “sale” or “share” includes disclosure for targeted advertising under applicable laws, you can opt out via Cookie preferences or by contacting us.

6. Data retention

We retain personal information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention periods include order and tax records kept up to 7 years, and marketing preferences maintained until you opt out or your account is deleted.

8. Your choices

  • Email marketing: unsubscribe via the link in any marketing email or contact us at [email protected].
  • SMS: reply STOP to opt out of promotional texts.
  • Cookies: adjust preferences with the “Cookie preferences” button or in your browser settings; blocking cookies may impact site functionality.
  • Account: update or delete certain information in your account settings or contact support for assistance.

9. Your privacy rights

California and certain U.S. states

Residents of California, Colorado, Connecticut, Utah, Virginia, and other states with privacy laws may have rights to:

  • Know/access the categories and specific pieces of personal information we collected.
  • Delete personal information, subject to exceptions.
  • Correct inaccuracies.
  • Opt out of sale or sharing for targeted advertising.
  • Limit use of sensitive information where applicable.
  • Be free from discrimination for exercising these rights.

Submit requests by emailing [email protected]. We will verify your request and may require additional information. Authorized agents may submit requests with proper authorization.

EEA/UK

If you are in the EEA or UK, you may have the right to:

  • Access and obtain a copy of your personal information.
  • Request correction or deletion.
  • Restrict or object to processing, including profiling for direct marketing.
  • Data portability.
  • Withdraw consent at any time where processing is based on consent.

You can exercise these rights by contacting [email protected]. You also have the right to lodge a complaint with your local supervisory authority.

10. Security

We use administrative, technical, and physical safeguards designed to protect personal information. Despite these measures, no method of transmission or storage is completely secure. If you believe your account has been compromised, please contact us immediately.

11. International transfers

We operate in the United States. If you access our services from outside the U.S., your information may be transferred to, stored in, and processed in the U.S. and other countries. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

12. Children’s privacy

Our services are not directed to children and we do not knowingly collect personal information from individuals under 13 (or the age of digital consent in your jurisdiction). If we learn we have collected such information, we will take steps to delete it.

13. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the latest revision. Material changes will be posted on this page and, where appropriate, notified to you.

14. Contact us

If you have questions about this Privacy Policy or our data practices, contact us:

Supreme Brand
847 Broadway Avenue
New York, NY 10003, United States
Email: [email protected]